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FinanceBoards Widget Spotlight #21: The Website SEO History Widget

Brand Awareness helps you choose the right stock for you. This is one of the benefits why SEO data is important. When a company's website is on the top pages of search engines results (SERPs), this translates to more exposure thus making users think that the business is credible and trustworthy.

With FinanceBoards you can configure your researching and investing dashboard(s) with any of our 500 + financial data or information widgets which include classic as well as new financial data. In our FinanceBoards Widget Spotlight Series, we pick one or a group of these widgets and explain how it works and go over why you should consider adding it or them to your FinanceBoards dashboard(s).

The Widget in the Spotlight today is the Website SEO History Widget

Website SEO History widget

The website SEO history widget shows you the last 10 days of both the organic and paid (Google Adwords) search history results, data provided by SEMrush.

The first column shows you the analyzed date of each website. The 2nd column shows the ranking of the website. Note that the website which is represented by the ticker symbol on top left can be changed manually to your chosen stock.

Under the Organic Data, you will notice 3 columns as follows

  1. the website’s total number of KEYWORDS
  2. the expected monthly TRAFFIC from those keywords
  3. and an estimation of the COST of those keywords

So in the example, on 9/30/17 - Microsoft’s SEO ranking is 43 and SEMrush found 8,360,170 keywords in Microsoft’s website. From these keywords, SEMrush estimates that MSFT(NASDAQ:MSFTB) receives an average of 41,005,132 monthly site visits. So if Microsoft wants to bid on the 8.3+ million keywords that Microsoft is ranked for, then they will have to spend an average of $65 million on Google Adwords. This number is provided to give you a baseline estimation of how valuable a domain’s keyword portfolio is.

Now under the Adwords Data… The only difference is that the data here are paid campaigns using Google Adwords. In the same example, it shows that Microsoft has 211,388 paid keywords with an estimated total of 1.7 million monthly visits, which they paid an estimate of $4.6+ million for these keywords.

SEO widgets

FinanceBoards also has separate widgets that were created from this widget (image above). Like the Organic SEO and the Adwords SEO chart. We also have the Website SEO data which shows the present SEO status of a particular website.

The breadth of FinanceBoards’ financial research data and information widgets both classic and new are much greater than just the Website SEO History Widget. You can also create any Widget yourself from any API and add it to your dashboard(s), either our premade ones or ones you’ve created. Signing up for a free account below is a great way to explore all the widgets FinanceBoards offers.


Click here for a seven minute overview of FinanceBoards that includes the steps on how to add widgets such as these to your dashboard.

Thanks for reading, and stay tuned for our next Widget Spotlight.

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