Zumiez is a leading specialty retailer of apparel, footwear, accessories and hardgoods for young men and women who want to express their individuality through the fashion, music, art and culture of action sports, streetwear, and other unique lifestyles. They operate under the names Zumiez, Blue Tomato and Fast Times. Additionally, they operate ecommerce web sites at www.zumiez.com, www.blue-tomato.com and www.fasttimes.com.au. They promote their brand through a multi-faceted marketing approach that is designed to integrate their brand image with their customers' activities and interests. This approach, combined with their differentiated merchandising strategy, store design, comprehensive training programs and passionate employees, allows them to provide an experience for their customers that they believe is consistent with their attitudes, fashion tastes and identities.