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Thanks to Colin Powell’s hacked email, the entire M&A acquisition target wish list for Salesforce.com (NYSE:CRMC) has been made public.

Dissection and analysis continues with some surprise thrown in for good measure.


The List

Companies on the Salesforce M&A hit list include: Tableau Software Inc. (NYSE:DATAC), Adobe Systems Inc. (NASDAQ:ADBEB), Box Inc. (BOX), Pegasystems Inc. (NASDAQ:PEGAC), ServiceNow Inc. (NYSE:NOWC), Zendesk Inc. (NYSE:ZENC).

Others are Workday Inc. (NYSE:WDAYB), Veeva Systems Inc. (NYSE:VEEVB), HubSpot Inc. (HUBS), LinkedIn (:LNKDN/A), which Microsoft Corp. (NASDAQ:MSFTB) is acquiring and Netsuite Inc. (:NN/A) currently being considered by Oracle (NASDAQ:ORCLD).

A Company Ready To Dance

One company, Tableau Software worked with an investment bank to explore a sale earlier this year, sources told CNBC. The bank, Qatalyst Partners, was asked to discuss a potential deal with interested companies and private equity firms, according to the sources.

Tableau shares rose as much as 7.3% Wednesday after the list was published by the Wall Street Journal. Tableau, with a market cap of $3.8 billion was not able to find a proper suitor and negotiations ended by summer, according to the sources.

The Flaw That May Have Killed A Deal

Tableau makes software that turns complex data into graphics that can be analyzed easily and was one of the most highly anticipated IPOs of 2013. The company, co-founded by Stanford professor Pat Hanrahan, also developed animation software that powered movie studio Pixar and was used by large enterprise customers such as Barclays, IKEA and Deloitte.

The flaw that has rattled investors is license revenue, which has slowed in recent months. As a result, in February the company’s stock fell nearly 50%. Tableau shares, which had traded as high as $105 in November 2015 closed Thursday at $48.91, up 3.5% on the day.

One That Made No Sense

One Salesforce.com potential acquisition target that rattled CNBC's Jim Cramer was Adobe. Said Cramer, "I was surprised to see that in there, because I know they aren't looking at Adobe. Adobe isn't looking at Salesforce either."

Cramer, who made his comments on CNBC's "Squawk on the Street," theorized that Adobe was on the list as a “benchmark” for other possible targets.


And One Not Included

One company not on the list was Twitter Inc. (NYSE:TWTRC), despite the fact Salesforce CEO, Marc Benioff had keen interest in that potential acquisition. When news of the company’s interest in Twitter surfaces, Benioff famously said, “We look at a lot of things and we pass on almost everything.”

Other companies were seen as remote possibilities including online file-sharing service, Box Inc. and Zendesk Inc., a producer of customer-service software. Those two appeared on the list with a note, “CEO has no interest.”

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